Lest there be, it is not advertising. I do not work (yet, unfortunately: P) for HBO Poland. But somehow I can not help, not to put the station as a model program. Read a themselves about the impact that HBO had the image of television in general.
In the last scrap of history, I described a watershed moment broadcastingu, or to start broadcasting via satellite. Let's see what happened next ...
This innovative method has proved extremely effective, so HBO will soon attracted a full monopoly on the market. The first competitive cable television station was WTCG Ted Turner (soon to be renamed WTBS ).
comparison of these two stations have shown an essential feature of distinctive from other channels of HBO, free television and cable. Well, the main incentive for viewers WTCG would be that the TV is completely maintained with ad revenue, so that the cable TV subscribers do not have to pay extra special for watching this program. HBO and was financed from the additional fee from the viewers interested in their offer. This has very important implications: first
HBO First program had to be always the most interesting, as access to it was connected with a direct financial cost to the customer target, which, if programs have a similar level, could choose a station and there is no need to pay .
second Secondly, such a policy had the advantage of the station that deprived viewers of dubious pleasure of watching a similar dose of ads and other content: this has gained the status of the HBO television "exclusive", the perception and the way you view them more like a visit to the cinema, than to join in the stream of media other television stations.
third Thirdly, the lack of TV ads meant no restrictions on the part of producers, who often have an impact on decisions of the station program, because they did not want to broadcast an advertisement of their product was in the immediate vicinity of the controversial program, or excitation unambiguously bad emotions. Moreover, as the pay-TV, HBO, subject to less regulations on acceptable content in the program than the public stations.
At the beginning of its operation range of extra-pay station was very limited, but HBO failed to win in 1977 lawsuits with the Federal Communications Commitee, resulting in the restrictions were lifted, the benefit of all cable television station. These factors allowed the introduction of Home Box Office to schedule the position of moving sensitive social issues, containing a bold erotic scenes, scenes of violence or profane certain social holiness, or controversial for other reasons, to which other stations can not afford. Despite this, currently in the U.S. channel HBO, the basic principle of holding up to twenty hours of programs broadcast not marked by the Motion Picture Assosiation of America as being suitable only for adults, or an "R" (prohibited for people under 17 years of age without adult supervision) and time limit does not apply to programs labeled as "PG-13 (containing content that may be inappropriate for children under 13 years of age)
In subsequent years, HBO is not ceased to be an innovator and industry leader in terms of both technical and merits. For the achievements of the company, which changed the face of television, you must certainly include the production in 1983, The Terry Fox Story "- the first film made to order pay-TV. In 1990 he began to also produce movies and series for television stations and other public paid. In 1986, HBO introduced the first video encoding, to prevent illegal users, in 1991 became the first pay-TV network, offering a package of channels (the multiplex), which include, among others HBO2, HBO Comedy, HBO Family, Cinemax, and a group of channels. In 1993, the first station in the world has given the program using digital transmission.
HBO was also a pioneer in the financing of various social events, including sponsored rock concerts. The famous have also become innovative advertising campaigns (including the best in my opinion slogan " It's not TV, it's HBO "), which introduces HBO, including use of guerrilla marketing, thus strengthening its presence in the social space, becoming a permanent part of pop culture.
It is certainly not the latest post on HBO on our blog, so stay tuned: P
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